Hertz is suing research firm Audit Integrity over its inclusion in a list of twenty companies likely to go bankrupt this year. It seems like Audit struck a chord. I don't understand why public companies feel the need to lash out at independent commentators like this. I bet that most serious financial minds view this as akin to a list of the twenty celebrities most likely to go AWOL by the end of this year rather than a prediction from Nostradamus.
In the land of artful PR tactics, what Hertz is doing here is like screeching "I know you are, but what am I?" In response to being called a dumb-head in the sandbox. All they've done is elevate this list to the attention of a wider audience who all of a sudden has a suspicion that Hertz is having trouble.
In the land of artful PR tactics, what Hertz is doing here is like screeching "I know you are, but what am I?" In response to being called a dumb-head in the sandbox. All they've done is elevate this list to the attention of a wider audience who all of a sudden has a suspicion that Hertz is having trouble.
NEW YORK, Sept 28 (Reuters) - Hertz Global Holdings Inc (HTZ.N) has sued an analyst for defamation over a report it said suggests the world's largest car rental company could go bankrupt.
In a complaint filed Friday with the Bergen County Superior Court in New Jersey, Hertz accused Audit Integrity Inc and its chief executive, Jack Zwingli, of defamation and trade libel over a Sept. 15 report that included Hertz among 20 large companies "most likely to declare bankruptcy" within a year.
Mark Frissora, Hertz's chief executive, in a statement on Monday called the lawsuit "an appropriate response to the publication of false and harmful information" about Hertz.
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